I find with these projects like these, the biggest challenges often come from restrictions on the corporate side in terms of visual flexibility. It's retaining the corporate identity while bringing in more personality to initiatives and campaigns. With this, I was able to define key elements in the campaign to make the visual identity softer, more human, while not necessarily bringing in new and unfamiliar to the WorldCat suite of products. I was able to create uniformity that establishes visual consistency for the general audience.