


"Don't worry about 'sponsors'. Just make it look cool."
Complete creative freedom sounds like the ideal brief. It is also the hardest one to answer. Most motorsports livery work is built around constraints: sponsor placements, regulation decals, modular sections designed for post-crash replacement. Those parameters create structure. Without them, the design has to generate its own logic. The Triple F Collection had none of those restrictions. No sponsor spaces to fill. No series regulations to accommodate. The only requirement was that every vehicle in the fleet felt like it belonged to the same team while each driver still had something distinctly their own.








The parameters were simple. The execution couldn't be.
The shared livery system holds across the full fleet: multiple cars, a truck, and a trailer, each distinct enough to identify the driver, consistent enough to read as a team. Task accomplished.
Next projects.
(2008-26©)





