Prior to the acquisition, the CloudLibrary branding was outdated. The challenge was to bring some visual consistency within the OCLC suite of products, making use of the corporate branding, while modernizing the visual identity.
It was one of the more rare, public-facing products that OCLC had to offer. This meant developing a design language that would be friendly to consumers through print, social media, environmental design and any promotional or marketing toolkits that would be availalble for a general audience.
This was one of the bigger projects that I got to work on, and having developed its initial sketches and iterations all the way though the finish line has been an amazing experience.
Next projects.
(2008-26©)
