This was my first project with the company back in 2020. I was tasked with storyboarding and art directing a video that explains a feature within our products. That wasn't normal practice at OCLC with I started, but having a creative direction in animation and building that suite was something that I got to lead.
It's a difficult ask to explain an abstract concept, such as the Smart Fulfillment feature, and make it pallatable for the general audience. I got to work with a copywriter who wrote the script, the animator who informed me what we can and can't do, and be able to explain this video well to anyone outside of the library industry.
This project made me reliable for all things branding in the company. And Smart Fulfillment, from a scope of project standpoint, was one of the most memorable pieces I've worked on.
Next projects.
(2008-26©)
