In designing a racing livery, one needs to keep in mind the different and various angles at different speeds. Budget and implimentation were not restrictive in this exercise, and the client wanted it to absolutely stand out from the rest of the field.
Of course, there were definitely more parameters as clients Caffeine Six Racing and driver Tim Creswick approached me and ICM Designs ahead of the 2023 LeMans Cup season. They would be running a Porsche 991 in a sea of LMP3 Prototypes, Ferraris, Aston Martins,Lamborghinis, Mercedes AMG’s. and the lot. For the 2023 season, there are a total of 42 cars that will race in 5 different countries in Europe.
It became one of the most heavily featured cars in the series promotional efforts in social media and video.
The result was beyond what the clients, and even the series organizers themselves, could imagine. Not only was the project brief fulfilled,it is also heavily featured in the LeMans Cup social channels and have significant amount of air time during race day (considering that there are 42 cars overall). A quick glance at the class picture shows that the Caffeine Six Porsche is really easy to view from a distance and throughmotion. It doesn’t hurt that they are heavy championship contenders for the season.
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(2008-26©)
