I wanted to approach the brand to be timeless and sporty at the same time. Designing the brand from scratch is always a challenge, so my end goal was to create a mark that can would establish a legacy. The use of the shield on the mark signifies the strength of the rowers, the two oars representing Miriam and Jess, and the north star being their goal and direction.
Designing the row boat also had to be practical. Certain colors affected temperature, so we couldn't use anything dark that would heat up the rowers during the day, and over cool them at night. I also wanted the colors to be vibrant from far away. We used silver at the bottom of the boat to reflect light and heat, and a blue to pink gradient to be visually striking over the water.
I've had the privilege to work on projects with causes in the past, but nothing as cool as this. On Saturday, 18th of October, 2025, after 165 days alone at sea, Miriam Payne and Jessica Rowe arrived safely in Cairns, Australia from Lima, Peru.
A round of applause for the ladies. A true inspiration to all.
Next projects.
(2008-26©)
