Designing for a 165-day ocean row isn't only about what looks right. It's about what holds up. The mark was built around three ideas: a shield for the rowers' strength, two oars for Miriam and Jess, and a north star for their goal and direction. The mark needed to outlast the crossing.
The boat required a different kind of thinking. Certain colors affect surface temperature. Dark tones absorb heat during the day and over-cool at night. The palette had to work with the environment, not against it. Silver at the hull base reflects light and heat. A blue-to-pink gradient kept the boat visually striking over open water. The result had to read clearly from a distance, in motion, and under changing conditions.
On October 18, 2025, after 165 days at sea, Miriam Payne and Jessica Rowe arrived safely in Cairns, Australia.
Designing an identity for an attempt like this means designing before the outcome exists. The mark had to carry the mission before it was completed. It did.
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(2008-26©)
