Big Lots Holiday Toy Catalog

Big Lots Holiday Toy Catalog

Introduction

Toys, tinsel, and a whole lot of planning. I led art direction on this Big Lots holiday toy catalog, from concept to shoot to final layout, staging scenes, working with models, and building a playful, easy-to-shop design that matched the season’s energy.

Year

2016

Industry

Retail

Scope of work

/

Concepting

/

Art Direction

/

Photography

/

Print Design

Timeline

4 weeks

Introduction

Toys, tinsel, and a whole lot of planning. I led art direction on this Big Lots holiday toy catalog, from concept to shoot to final layout, staging scenes, working with models, and building a playful, easy-to-shop design that matched the season’s energy.

Year

2016

Industry

Retail

Scope of work

/

Concepting

/

Art Direction

/

Photography

/

Print Design

Timeline

4 weeks

Challenges

Challenges

This was an intricate process, hiring an external photography studio to stage the products that made sense. We also worked with some child models and wanted to feature as much diversity in our products and models as possible.

Some of the smaller nuances were more logistics based. Are the products we're featuring readily available at most stores? Do we have the proper licenses to feature these products? Will I ever recover from the papercuts I acquired from cutting some of the construction paper for staging? These are realities one needs to consider when directing a photoshoot involving toys.

Final thoughts

Final thoughts

Directing this shoot really made me feel like a kid again, creating worlds and acting like Andy from Toy Story. Can it really be challenging when I was having so much fun?

isken®

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© 2026 Isken Cosip

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Tell me about your project, whether it’s brand identity, website, print collateral, let's just talk about it.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

isken®

Want to get to know each other better?

By submitting, you agree to our Terms and Privacy Policy.

Let's chat.

Tell me about your project, whether it’s brand identity, website, print collateral, let's just talk about it.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

isken®

Want to get to know each other better?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 Isken Cosip

Let's chat.

Tell me about your project, whether it’s brand identity, website, print collateral, let's just talk about it.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.