branding

visual identity

campaign

branding visual identity campaign

cloudlibrary

rebrand

CloudLibrary was acquired by OCLC in early 2024, and I was given the opportunity to lead the visual branding initiative. I designed the high level deliverables such as the logo and different variations, defining the color palette, establishing a recurring visual pattern, and the use cases through different media.

white barn

rebrand

My tenure at Bath and Body Works and White Barn taught me how to design to a market that I wasn’t normally accustomed to. As a young designer, I created assets for a female audience which proved challenging in the beginning. Part of this exercise was to envision the store experience holistically and understand the human interaction within it.