This effort was part of a massive in-store experience redesign that saw White Barn from a flourescent lamp-lit "vanilla" walkthrough to a luxury, up-scale boutique environment.
The challenge was the scale of the campaign, making sure that every store was uniform in its implementation, regardless of location.
Because of its elegant, bohemian approach, it allowed for a diversity of aesthetic and design language that fit the need, i.e. illustrations of products, mismatched frames for the floor signage, etc.
Next projects.
(2008-26©)
