WorldCat.org: KnowMore Campaign and Toolkit

2023 saw the launch of the new WorldCat.org, and the “KnowMore” initiative for libraries. I was part of the team that overhauled the visual identity, and was assigned the marketing toolkits that were sent to libraries around the world. I took lead on implementing the campaign that saw the deliverables, and the cohesiveness of the assets through its entirety. This exercise extended through different channels from print, to web, and social media platforms.