Wise Rebrand (2021)

In 2021, I was afforded the chance to rebrand the Wise product of OCLC. The previous aesthetic featured photography very heavily, but the company wanted to move into the direction more of illustration. I was able to work with a developer and fulfill my vision by bringing the elements to life through animation. I wanted to play up the idea of “Community Engagement” that gave a welcoming, whimsical feel, and this illustration style accomplishes that. Click on the link below to see the live site.