White Barn - Rebranding

My time at Bath and Body Works was so valuable, and taught me how to design to a market that I wasn’t normally accustomed to. I was a young designer and creating assets for a female audience proved challenging in the beginning, but by the time I helped rebrand White Barn, I was well on my way to understanding the demographic. Part of this challenge was to envision the store experience as a whole and how our audiences were going to take it all in. The illustration style especially was something that we utilized in the storefront. This was such an amazing experience and a tremendous step in growth in my design career.