brand
identity
cloudlibrary
rebrand
When CloudLibrary was acquired by OCLC, I led the redesign of its entire visual identity. I rebuilt the brand from the ground up—logo, icons, color, gradients—and developed a flexible toolkit of assets to support its marketing across print and digital platforms. With this project, CloudLibrary was given a fresh identity to match its new chapter.
white barn
rebrand
White Barn’s in-store experience got a full makeover—this rebrand was about turning a flat retail experience into something more intentional and upscale. I created signage and custom illustrations that helped define the new in-store aesthetic—one that feels more premium, cohesive, and on-brand.
wise
soft rebrand
The original Wise brand leaned on playful photography, but it wasn’t landing with the right audience. I helped reposition the brand with a new illustrative system and worked alongside a motion designer to bring it all to life—making the product feel fresher, lighter, and more approachable.
world cat find
app redesign
I redesigned WorldCat Find to bring life and clarity to a dated interface. With modern UX/UI thinking and bold visual choices, the app became more intuitive and engaging—marking a noticeable shift in tone for the brand’s consumer-facing products.