Pedialyte Package Design

Pedialyte is an electrolyte drink for kids that were dehydrated. The product labels at the time didn’t appeal to moms and sick kids and had more of a medical aesthetic to it that would resemble something you would see at a hospital. I wanted to design something that would be visually pleasing for the target market. I incorporated illustrations, childish typefaces and vibrant colors to achieve a very minimalist in contrast to what was currently on store shelves.