Pedialyte Package Design
Abbott Nutrition
Pedialyte is an electrolyte drink for kids that were dehydrated. The product labels at the time didn’t appeal to moms and sick kids and had more of a medical aesthetic to it that would resemble something you would see at a hospital. I wanted to design something that would be visually pleasing for the target market. I incorporated illustrations, childish typefaces and vibrant colors to achieve a very minimalist in contrast to what was currently on store shelves.